The Wake-Up Call

By Mark Kakkuri

wakeup

No matter your political persuasion, the results of the presidential election were nothing short of a significant wake-up call. For we “gun rights” people, the forces of evil were seemingly stopped in their tracks by voters across the nation. Literally overnight many of us went from wondering about gun-right-infringing executive overreach and the possible life-term appointments of activist Supreme Court justices to instead considering the possibility of even greater recognition of gun rights and freedoms across the nation.

In one sense, the last eight years of the Obama administration may go down in history as the worst eight years for gun rights — meaning: despite significant court/legislative victories, there were constant threats against firearms freedoms for gun owners. But it also resulted in record gun sales and unprecedented growth in categories such as personal defense and concealed carry. Many thought the threats to gun rights would continue at a worse pace — had the election gone differently. As such, the question staring everyone in the face is how the firearms industry will do in the upcoming political climate, now far friendlier to gun rights and gun owners.

The wake-up call for the firearms industry, and especially its manufacturers and retailers, is this: how the firearms industry will do in the upcoming political climate is up to you. In other words, don’t sit around and wait around to see what happens.

Instead, begin now to actively market your goods and services. Advertise, update your website and get word about your products into the hands of the editors at Handgunner and GUNS. And get products into my hands so I can review them and write them up for our online editions.

The gun industry and our readers may have just breathed a collective sigh of relief, but even if the demand initially lets up because the perceived legislative threat is gone, it’ll likely settle in to a good pace in 2017 because manufacturers and retailers will be operating in an even more free market. That’s right: It’ll be healthy competition and market forces creating demand. But to compete and be a force in the market, you’ve got to communicate. Our readers are still reading — both in print and online. They’re just as eager as you to see how things shake out in 2017.

Drop me a line at mark.kakkuri@nullfmghq.com to discuss an online review of your products or services. And let me know if you’re going to be at the SHOT Show in January. I’m planning on being there and would love to meet you, see what you’ve got to offer and help get the word out. Don’t wait around to see what happens in the gun industry; make something happen showing your customers you’re still in the game and ready to serve them by offering an excellent product with great customer service to back it up.

Compared to the last eight years, you might have to work a little harder to earn their business, but your extra effort to win them over will show you responded in the best way possible to your wake-up call.

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